Feds Consider Forcing Drug Companies to Reveal Price in Ads

If you watch television at almost any time of the day, you most likely will see a number of ads trying to get people to use their drugs.

The interesting thing about most of these commercials is that they are prescription drugs needing doctor approval and up to half of the commercial is on how the drug may hurt or kill you.

The one thing that all of these commercials lack is disclosure of how much these drugs will cost.

That’s something that federal health regulators are looking at changing.

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A proposal has been made to require ads to list the price of all drugs that cost more than $35 a month.

(USA Today) – Federal health regulators proposed rules Monday that would require drugmakers to disclose the list price of drugs that cost more than $35 a month in their television ads.

The plan, announced by Health and Human Services Secretary Alex Azar, would affect any drugs offered through the Medicare or Medicaid programs.

Drug companies currently are required to disclose the major side effects a drug can have.

“Patients deserve to know what a given drug could cost when they’re being told about the benefits and risks it may have,” Azar said. “They deserve to know if the drug company has pushed their prices to abusive levels. And they deserve to know this every time they see a drug advertised to them on TV.”…

The ironic part of this proposal is that most of the drugs advertised on television and in magazines are the ones that cost an arm and leg.

It doesn’t pay drug makers to advertise cheap drugs, only the costly ones.

Naturally, drug makers are up in arms over the proposal.

While the proposal sounds good to most of us, what price will be required – the suggested retail or what most pharmacies charge or what insurance companies negotiate?

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The opinions expressed by columnists are their own and do not necessarily represent the views of Barb Wire.

David Jolly
R.L. David Jolly holds a B.S. in Wildlife Biology and an M.S. in Biology – Population Genetics. He has worked in a number of fields, giving him a broad perspective on life, business, economics and politics. He is a very conservative Christian, husband, father and grandfather who cares deeply for his Savior, family and the future of our troubled nation.

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