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jazz doll

Toys for Transgenderism: How an American Toy Manufacturer is Exploiting Children for Profit

By Denise ShickBarbWire guest contributor

The Tonner Doll Co. is set to begin selling a new product, the transgender “Jazz” doll, modeled after and named for Jazz Jennings. Jazz was born in October of 2000 — as a boy. Oh, and neither Jazz nor Jennings were the child’s real birth names. Anyway, as the story goes, as young as age three, Jazz began to display some unusual behaviors and even began expressing his desire to be a girl.

It seems Jazz’s parents were a bit dismayed at their son’s unusual desires, but, being modern, progressive parents, they indulged their toddler’s fantasies. Now, fourteen years after that inquisitive toddler from Florida first voiced his desire to be a girl, Jazz is the darling of the transgender movement — and about to become a plastic-encased idol to millions of impressionable little children.

Why make a Jazz doll?

First and foremost, the motivation for any manufacturer in a capitalist society is money. Being the first to market a brand-new product to a burgeoning demographic is likely to turn a healthy profit. But it’s also about promoting an agenda: “Jazz stands for everything I respect from a human nature point of view — she’s incredibly brave, intelligent, warm-hearted and creative,” Tonner said.

Tonner, it seems, wants to promote Jazz as a role model to other children. And it’s hard to imagine anything that would be more effective in that effort than the favorite toy of nearly every little girl on the planet — and especially in the United States. In 2016 (one year), Americans spent $2.88 billion on dolls. By comparison, Americans spent $3.7 billion on children’s books between the years 2011-2015. That means an average of $750 million per year on children’s books compared to nearly $3 billion per year on dolls. Want to influence children? Make a doll.

Tonner could score big on both fronts — economic and social — with the Jazz doll. If sales of transgender dolls take off, the market could become self-perpetuating. Imagine: Three-year-old Suzy asks Mommy about her new Jazz doll. Mommy, wanting to be progressive, tells Suzy, “Jazz was born in a boy’s body, but she knew she was actually meant to be a girl, so she was brave enough to tell her mommy and daddy that she wanted to be a girl. And her mommy and daddy were wise enough to help her become a girl.”

Three-year-old Suzy now equates bravery — and what child doesn’t want to be brave — with switching gender. After a few weeks mulling the situation, Suzy tells progressive Mommy, “I think I’m a boy.” Progressive Mommy can hardly backtrack now. After all, it takes true courage for a child to admit she was born into the wrong body. And what would her progressive country club friends think of her if she stifles her child’s desire? Then, when Suzy becomes Stanley, progressives gain another idol and Tonner gains another marketing tool. Sales soar, and more children want to display their bravery. The cycle builds.

My heart aches. A toymaker is now exploiting little children in order to turn a profit while promoting a progressive agenda. Toys for transgenderism. Little children are not ready to make huge, life-altering decisions, especially a decision as dramatic and potentially irreversible as changing gender. It was bad enough when Bruce Jenner began promoting transgenderism among adults, but using little children to build a market is reprehensible. This must stop.


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