ESPN Fouls up Disney’s Projections
Democrats aren’t the only ones paying for the far-Left cultural turn of this administration. So are businesses. One by one, we’ve seen hard-working Americans fire back and reject the agenda of social extremism embraced by CEOs at Target, Starbucks, Pepsi, Lands’ End, and J.C. Penney. And it looks like mass media isn’t immune. Companies like Disney are literally paying for the in-your-face political activism of its subsidiary networks like ESPN. Viewers, tired of being marginalized, insulted, and harassed by the mainstream media, are clearly frustrated that liberal politics is poisoning their favorite sports too! And they’re changing channels.
Headlines like “ESPN Strangles Walt Disney Company,” “ESPN Continues to Plague Disney as Revenue Misses,” and “ESPN Is Crushing Disney” caught the attention of Hill writer Joe Concha, who says the election should have been a big wake-up call for every executive letting intolerance seep into their brand. ESPN Public Editor Jim Brady warned about this from his perch at the network last week. “As it turns out, ESPN is far from immune from the political fever that has afflicted so much of the country over the past year,” he writes. “Internally, there’s a feeling among many staffers — both liberal and conservative — that the company’s perceived move leftward has had a stifling effect on discourse inside the company and has affected its public-facing products. Consumers have sensed that same leftward movement, alienating some.”
Unfortunately, there’s no shortage of examples. After taking a very public side against North Carolina’s H.B. 2 (even going so far as to fire baseball hero Curt Schilling for supporting women’s privacy and safety in public bathrooms), ESPN followed up their transgender politicking by giving their annual courage award to Caitlyn Jenner instead of a double amputee Iraq veteran. Then, the company threw more fuel on the fire when it gave a platform to “Black Lives Matter” at its ESPY awards and supported NFL quarterback Colin Kaepernick’s hugely unpopular decision to sit out the National Anthem. “Diversity and inclusion are core values at ESPN and our decision also supports that commitment,” the network explained. “Yup. ESPN is all about tolerance,” Concha jabbed. “Except, of course, when it cannot tolerate any viewpoint but the one held by most of its pundit class.”
But in a business where the bottom line should be the bottom line, your voice makes a big difference. What you do with your dollars — and even your remote — speaks volumes about where America truly stands. Keep up the good work! If a company doesn’t respect your values, take your business to someone who does!
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