Memo to the GOP: Here’s How to Win Big This Fall

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Despite an environment that is as favorable to Republicans as 2006 was to Democrats, the Grand Old Party is struggling to seize the opportunity that is the 2014 election.

Polls show voters are the least enthusiastic they’ve ever been about a mid-term election, and in the current (and almost always right) Real Clear Politics polling average there isn’t a single Republican U.S. Senate candidate with a lead larger than three points in a crucial swing contest. In fact, most of the races favoring the GOP are either tied or just one-point races.

Needless to say, the rightly loathed GOP consultant class is counseling Republicans to do nothing but essentially stand there and win by default. Because that worked so well in 2012. I believe there is a simple, yet powerful message Republicans running for office this fall can win with — whether they’re running for U.S. Senate or a state/local race.

Strategically, the Republicans should nationalize this election no matter what office they’re running for. Polls show people hate Congress, but almost always re-elect their own incumbents. The same is true on a state level, too. Often the larger narrative in these contests gets lost amid more parochial concerns, such as “so-and-so” is a nice guy, do-gooder, etc. To cut through that, Republicans need to provide voters a sharp contrast that prompts (demands) their response.

Here it is:

“My opponent, brought to you by the same people that gave you Obamacare, Common Core, ISIS, and the border crisis.” 

That’s it. Simple, yet powerful. Easy for voters to remember, but not so easy for Democrats to insulate themselves from. A new ad in the Arkansas U.S. Senate race is an example of exactly how to do this:

This is what it looks like when conservatives actually want to win. If Republicans don’t receive a mandate on November 4th from voters who are clearly angry/disappointed with Obummer, they’ll only have themselves to blame (again).

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